Things You Should Know
Kentucky's soft drink industry is committed to its communities and its neighbors.

Since 1917, the Kentucky Beverage Association has been active throughout the state, not only in providing refreshment through its products, but in community activities. It's mission is to represent the interests of the entire soft drink industry, its owners, employees and their families, customers and consumers in the legislative arena.

The industry has changed over the years, with fewer bottling plants in individual communities, but nonetheless soft drink companies working to be a part of every community.

Our members are fiercely competitive among themselves in the marketplace, but join together in working for common goals that benefit all in our great state.

Our bottlers are involved locally with parents and children in all sorts of athletic events. We participate in charitable activities, United Way drives, and other worthy causes. Each year, Kentucky bottlers donate almost $7 million worth of time, products and equipment and contributions to schools, civic clubs, churches, youth groups and dozens of worthwhile organizations that benefit our home towns.

Recycling and Litter Prevention
The soft drink industry is proud of the fact that it has the most recycled product containers in the world. Our members have been involved in litter prevention and cleanup programs for years. In fact, all Kentucky bottlers are active participants in the Adopt a Highway Program in Kentucky. The soft drink industry created BIRP, an umbrella organization dedicated to promoting recycling which draws the talents not only of the soft drink industry, but the beer industry, grocers, retailers, and individuals. BIRP has been a leader in promoting recycling, supporting recycling programs, backing cleanup programs such as Operation Pride, and the East Kentucky Recycling Association.

We still realize that we must educate our consumers not to litter. We hope that all Kentuckians will join with us to have the most comprehensive clean up and collection program in the nation.